The Inspiration Room

Nestle Club Stirs Something Deep Inside

Nestlé is promoting Club dark chocolate with a computer generated television commercial with the tag line, “Stirs Something Deep Inside”. JWT Sydney worked with animation company Collider to link the strong flavour of dark chocolate with an arresting, unusual visual display featuring spike-like transformations and geometric contortions.

Molten dark chocolate appears to respond to deep sound waves, forming ridges and troughs with mathematical precision.

Click on the image below to play the video in YouTube (HD)

Credits

The Nestle Club campaign was developed at JWT Sydney by executive creative director Andrew Fraser, associate creative director John Lam, senior copywriter Simon Armour, art director Blair Kimber, and agency producer Amanda Slatyer, group account director Peter Bosilovski and senior account director Fiona Tenaglia.

Animation was directed by Andrew Van der Westhuyzen at Collider with producer Pat Dedal.

Music is by Supersonic, Sydney.

Neighbouring Posts

« « Yeah Yeah Yeahs Heads Will Roll | Dixie Trixi Races at Stuttgart Festival of Animated Film » »

Location (Australia).

This entry was posted on Friday, May 29th, 2009 at 6:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Collider, JWT, JWT Sydney, Nestle

Posted in Inspiration, TV Ads Cinema and Online Videos

One Response to Nestle Club Stirs Something Deep Inside

1. Carolina says:

   May 29, 2009 at 2:06 pm

   Can I have this on my wedding party???…it´s awesome…simple and clear.

   Reply