Nespresso, the Nescafe coffee blend, has commissioned Australian film director Ben Briand to launch “Apricot”, a shot film designed to communicate a vision of sensorial memories. Marcel and Madeline sit at a restaurant table sharing memories, illustrating the capacity of distinct flavors and aromas for evoking special memories and forgotten pleasures. Apricot is associated with Nespresso publicity for a special blend: Livanto Grand Cru with natural flavours gingerbread, chestnut cream and apricot.
Click on the image below to play the Apricot video in YouTube
While watching the moving ad, visitors are asked to click on the screen during each of the three sequences showing the new Variations flavours. If they do it right, they will be invited to enter the personal details and transmit the entry to Nespresso for winning a prize. The closing date for submission of entries shall be midnight CET on January 15 2010. On the close of the promotional campaign Nespresso will arrange a Prize Draw among valid entries and will send Nespresso “Citiz” coffee machines to those who win.
Apricot was shot by director/editor Ben Briand via Cherub Pictures and Moonwalk Films with producer Matt Dooley, executive producers Michele Bennett, Alexis Bensa and Gaspard Chevance, director of photography Adam Arkapaw, production designer Alice Babidge, wardrobe designer Fiona Crombie, hair and make up artist Laura Kennard, casting director Wendy Green.
Post production was done at Definition Films by post supervisor David Gross, VFX compositor Ben Blick-Hodge, assistant editor Amanda Browne, digital colourist/title designer Ben Briand.
Music and sound design was by Basil Hogios. Audio post production was done at FirstCut Studio by sound recordist/mixer Basil Hogios, dialogue editor William Lawlor. Automated dialogue replacement was produced at Gusto Music.
Marcel is played by Ewen Leslie and Joshua Rozzi. Madeline is played by Laura Gordon and Alice Zahalka,