Natural Market Birth

Jeff Aron Lable won a Young Directors Award during Cannes International Advertising Festival 2006 with “Birth”, a commercial promoting Natural Market. The ad was featured in this week’s episode of ABC’s The Gruen Transfer.

Unnatural birth in ad for Natural Market

A woman gives birth to an adult child in this bizarre advertisement for hormone-free beef.

Click on the image below to play the video in YouTube


Filming was shot by director Jeff Aron Lable via Go Film with director of photography Damian Acevedo, and producer Marcus Cano.