The National Sea Rescue Institute in South Africa celebrates the commitment of volunteers in this print advertising campaign developed at Ogilvy Cape Town. The claim, “Our volunteers are always on call”, is depicted in three print advertisements showing sea rescue volunteers wearing clothes appropriate for a costume party, a football game and a wedding.
Credits
The Always on Call campaign was developed at Ogilvy Cape Town, by Chris Gotz, art director Prabashan G. Pather, copywriter Sanjiv Mistry and photographer Guy Neveling.
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