National Railway of Belgium Giants
NMBS Groep/SNCB, the National Railway Company of Belgium has launched a television advertising campaign designed to recruit new employees, inviting them to take on larger than life roles.
The Group’s campaign, online at www.despoorwegenwervenaan.be, is inviting expression of interest in careers as engineers, managers shunting, signal transmitters, sub-station chiefs, treinbegeleiders and drivers, engineers and computer scientists, consultants, administrative and commercial secretaries and legal advisers.
Click on the image below to play the video.
The Giants campaign was developed at VVL/BBDO, Brussels, Belgium, by creative director Jan Baert, art director Christina Gesufo, copywriter Vincent De Roose, agency producer Leen Van den Brande.
Filming was shot by director Kene Illegems via Caviar, LA/Brussels/Amsterdam, with director of photography Tony Malamatenios, executive producer Kato Maes, producer Brigitte Baudine, editor Koen Timmerman, compositor James Vanderhaeghen, online editor/colorist Koen Timmerman and Olivier Ogneux. Post production was also done at Nozon, Brussels.