National Railway of Belgium Giants

NMBS Groep/SNCB, the National Railway Company of Belgium has launched a television advertising campaign designed to recruit new employees, inviting them to take on larger than life roles.

Train Giants in NMBS Groep advertising campaign

The Group’s campaign, online at, is inviting expression of interest in careers as engineers, managers shunting, signal transmitters, sub-station chiefs, treinbegeleiders and drivers, engineers and computer scientists, consultants, administrative and commercial secretaries and legal advisers.

Click on the image below to play the video.


The Giants campaign was developed at VVL/BBDO, Brussels, Belgium, by creative director Jan Baert, art director Christina Gesufo, copywriter Vincent De Roose, agency producer Leen Van den Brande.

Filming was shot by director Kene Illegems via Caviar, LA/Brussels/Amsterdam, with director of photography Tony Malamatenios, executive producer Kato Maes, producer Brigitte Baudine, editor Koen Timmerman, compositor James Vanderhaeghen, online editor/colorist Koen Timmerman and Olivier Ogneux. Post production was also done at Nozon, Brussels.

Audio post production was done at Cobra, Brussels. Music was by Menno van Riet, and mixed by Christophe Cossement.