NAB Little Wonders with Tilt Shift Photography
National Australia Bank is using Keith Loutit’s tilt shift photography to promote their increased number of automatic teller machines in Australia. Bathtub, a series of five films featuring Sydney Harbour, at first appears to feature miniature people. In fact Loutit’s technique speeds up actual events. The Little Wonders spot begins with an excerpt from Bathtub but moves onto shots of Sydney traffic and pedestrians before moving to a shot of an ATM user.
NAB and rediATM have joined forces to create one of Australia’s largest ATM networks. Their customers can now use NAB ATMs and rediATMs anywhere in Australia. “Your world just got smaller, because we’ve doubled the number of ATMs.”
Click on the image below to play the video.
The Little Wonders ad was developed at Clemenger BBDO, Melbourne, by executive creative director James McGrath, creative director Damian Royce, art director Cameron Harris, copywriter Seymour Pope, agency producer Karolina Bozajkovska.