The Muppets’ “Ode to Joy” music video, featuring Beaker from the Muppets, has been nominated in the music category for online film and video in the 13th Annual Webby Awards. “Ode to Joy” raced to more than 2 million views in its first two weeks of release in July 2008 and currently boasts over 5 million views.
Lab assistant Beaker begins his take on Beethoven’s Ninth Symphony with a metronome, soon to be joined by himself in five other frames, singing harmonies and playing timpani, a violin and a wine glass full of water. Beaker’s “Meep meep meep meep! Meep meep meep meep.” is translated on his YouTube channel as “I love to break the laws of physics and not get caught.”
Click on the image below to play the video in YouTube (HD)
“Ode to Joy” is the result of a creative collaboration between Soapbox Films (director Kirk Thatcher and producer Kris Eber) and Disney’s The Muppets Studio to produce original content exclusively for online video sharing sites. Strategically positioned as user-generated content created and uploaded by the Muppet characters themselves, the videos entertain worldwide on sites such as YouTube, MySpace and Vimeo, with a total view count of over 9.5 million to date.
“Working with the Muppets has been a lifelong-dream come true for us,” says Soapbox Films president Christopher Alender, “and it was an honor to help catapult this ever-groundbreaking franchise into the 21st Century.”
“The digital age is perfect for the Muppets,” adds Soapbox Films creative director Andrew Williams, “YouTube is essentially the world’s largest variety show, and there’s no way Beaker, Fozzie, Gonzo, and the rest of the gang would miss out on it.”