MTV in 2004 launched three commercials promoting their shows as “not suitable for adults”. Thanksgiving, Ultrasound and Affair, each shot by David Horowitz on a handheld single camera, present gritty adult situations in which MTV culture should not be introduced.
A family’s enjoyment of their annual roast turkey is cut short when the patriarch appears to suffer a heart attack. It turns out that he’s been watching MTV’s “Punkd”, featuring practical jokes pulled by Ashton Kutcher. Punkd aired between 2003 and 2007.
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In “Ultrasound” parents-to-be have their ultrasound scan spoiled by references to Britney Spears, Avril Lavigne and Christina Aguilera. It’s just not right. Ultrasound the music show should not be watched by adults. In “Affair” a middle aged couple’s argument goes seriously wrong when the guy asks his wife why she can’t be more like Jessica Simpson.
The Not For Adults series was produced inhouse at MTV by Betsy Blakemore, with director/copywriter David Horowitz (Les Telecreateurs) and graphic artist Lance Rustoff. Editor was Nathan Byrne at Post Millennium. Telecine was done by Tim Masik at Company 3. Sound was produced by Paul Goldman at Ear Goo.