MTV Choose or Lose

MTV’s Choose or Lose campaign, online at www.chooseorlose.com, was designed to raise political awareness among young people in the lead up to the USA Presidential elections. The campaign was promoted with two humorous commercials in which old couples are shown to be losing their grip on the realities of everyday life. Ageism? Yes probably. But certainly a way to remind young people that it’s time they started taking their civic responsibilities seriously.

MTV Choose or Lose Airport scene


Airport

An elderly couple is utterly confused by the instructions they are given at airport security. We are then told that old people out-vote young people 2 to 1, encouraging youths to vote.

Click on the image below to play the video in YouTube (HD)

Phone

An elderly couple’s mobile phone rings and the old man has great difficulty answering it. He shouts to his wife in the next room for help, but the phone continues ringing. We are then told that old people out vote young people 2 to 1, encouraging youths to vote.

Click on the image below to play the video in YouTube (HD)

Credits

The Choose or Lose Voting Awareness campaign was developed at JWT New York by chief creative officers Harvey Marco and Ty Montague, executive creative director Jeff Bitsack, copywriters Scott Bell and Bee Reynolds, art directors Hunter Fine, Sara Worthington and Armando Flores, agency producer Owen Katz, advertiser’s supervisor Armand Prisco, account manager Angela Rebong, account supervisor Claire Capeci.

Filming was shot by director Bryan Buckley via Hungry Man with director of photography Eric Lindley, producers Kevin Byrne, Cindy Becker and Dan Duffy, line producer Mino Jarjoura, editor Patrick Griffin and assistant editor Luke McIntosh, post producer Owen Katz.

Sound was designed and arranged by Andy Green at JWTWO.

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Location USA USA

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