Bandito Brothers directing team Mike “Mouse” McCoy and Scott Waugh are responsible for a risky television commercial in which a skate boarder rides down a Chicago subway escalator before skate-skiing behind a subway train.
The spot opens with a point of view angle on a skater’s head, showing us the top of the escalator. It’s 6:06. Time to surf! Once on the subway platform the skater is thrown a water-skiing rope and handle for the next part of the journey. The ad finishes with the warning, “Do not Dew this at home” and a shot of viewers mauling over a can of Mountain Dew.
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The Train spot was developed at Impact BBDO Dubai by creative directors Mark Daniel Held, Grant McGrath with agency producer Azza Aboual Magd.
Filming was shot in Chicago by director/editor Scott Waugh and director Mike “Mouse” McCoy via Bandito Brothers with director of photography Kevin Ward, executive producer Jeff Rohrer, producer Peter Trucco, colorist Andrew Huebscher, VFX/inferno artist Brett Novak, executive producers Jonathan Stone and Jacob Rosenburg.