Mountain Dew Train Stunt

Bandito Brothers directing team Mike “Mouse” McCoy and Scott Waugh are responsible for a risky television commercial in which a skate boarder rides down a Chicago subway escalator before skate-skiing behind a subway train.

Mountain Dew Train Surfer


The spot opens with a point of view angle on a skater’s head, showing us the top of the escalator. It’s 6:06. Time to surf! Once on the subway platform the skater is thrown a water-skiing rope and handle for the next part of the journey. The ad finishes with the warning, “Do not Dew this at home” and a shot of viewers mauling over a can of Mountain Dew.

Click on the image below to play the video in YouTube (HD)

Credits

The Train spot was developed at Impact BBDO Dubai by creative directors Mark Daniel Held, Grant McGrath with agency producer Azza Aboual Magd.

Filming was shot in Chicago by director/editor Scott Waugh and director Mike “Mouse” McCoy via Bandito Brothers with director of photography Kevin Ward, executive producer Jeff Rohrer, producer Peter Trucco, colorist Andrew Huebscher, VFX/inferno artist Brett Novak, executive producers Jonathan Stone and Jacob Rosenburg.

Music was composed and produced by Nathan Furst. Sound and audio post were designed and produced at Smart Post Sound.

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Location USA USA

One Response to Mountain Dew Train Stunt

  1. peter trucco says:

    Jeff Rohrer was not the Executive Producer on this campaign, Peter Trucco was Jeff was not onboard with Bandito, when this campaign was produced.
    Trucco was the original Executive Producer at Bandito 2 years before Jeff Rohrer joined.

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