Mountain Dew Train Stunt
Bandito Brothers directing team Mike “Mouse” McCoy and Scott Waugh are responsible for a risky television commercial in which a skate boarder rides down a Chicago subway escalator before skate-skiing behind a subway train.
The spot opens with a point of view angle on a skater’s head, showing us the top of the escalator. It’s 6:06. Time to surf! Once on the subway platform the skater is thrown a water-skiing rope and handle for the next part of the journey. The ad finishes with the warning, “Do not Dew this at home” and a shot of viewers mauling over a can of Mountain Dew.
Click on the image below to play the video in YouTube
The Train spot was developed at Impact BBDO Dubai by creative directors Mark Daniel Held, Grant McGrath with agency producer Azza Aboual Magd.
Filming was shot in Chicago by director/editor Scott Waugh and director Mike “Mouse” McCoy via Bandito Brothers with director of photography Kevin Ward, executive producer Jeff Rohrer, producer Peter Trucco, colorist Andrew Huebscher, VFX/inferno artist Brett Novak, executive producers Jonathan Stone and Jacob Rosenburg.