Verizon is preparing the world for the release of the new Droid on November 6, with “Stealth”, a television and online commercial. “The wait is over. The world of doesn’t is giving way to a bare-knuckle bucket of does. Droid is here.” See more on the dropadroid.com site where users are invited to drop a droid on their friends and workmates.
Stealth bombers fly over the United States, dropping mysterious pods to the ground. “What in the world is this?”, asks one of the curious cowboys looking over the crater left by one of the pods. Click on the image below to play the video in YouTube (HD)
Verizon’s Motorola Droid features a 3.7-inch, 854-by-480 pixel touchscreen display, with a slide-out QWERTY keyboard and a 5-megapixel camera with DVD-quality video recording. The Droid utilizes an Arm Cortex 550mHz A8 processor with 256MB of built-in memory. It has a 16GB microSD card and can be expanded to 32GB. Running the Android 2.0 operating system, the Droid is capable of multitasking and features unique options such as integrated turn-by-turn GPS navigation. The Droid connects to Google’s Android Market, which features roughly 10,000 downloadable apps.
The Stealth campaign was developed at McGarryBowen, New York, by executive creative directors Mark Koelfgen and Warren Eakins, art directors/copywriters Michael Cannova and Tiffany Smith, executive producer Eric Stern and head of broadcast Roseanne Horn.
Editor was Neil Smith at Spot Welders.
Post production and effects were produced at Asylum by visual effects supervisor Robert Moggach, executive producer Michael Pardee, producer Jason Cohon, coordinator Diana Cheng, co-producer Jeff Werner, CG supervisor Jens Zalzala, compositing lead Miles Essmiller, lead modeler Greg Stuhl.