Monster.com, the international online employment agency, uses humour to dislodge disgruntled employees from their degrading workplaces. A trophy moose is used to show two halves of an unjust workplace, from the laid back opulent idleness of the executive to the under resourced clerical staff supporting him. The title, “Double Take”, refers to the technique of stitching together two photographs to produce a panoramic effect.
A businessman in a suit relaxes reading the newspaper with his feet on the desk, under the trophy head of a moose. The camera swings around to show us what’s happening through the wall behind him. The rear end of the moose protrudes over an accounts clerk who must put up with an out of date printer and more and more tasks. The contrast is stark, from wood panels to gray paint, from wine glasses to archive boxes, from natural light to artifical light and no view. With a rebuilt site and over a million jobs worldwide there’s never been a better time to go to monster.com
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Double Take was developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, executive creative director Eric Silver, art director Gerard Caputo, copywriter Reuben Hower, senior agency producers Ed Zazzera and Anthony Curti, music producer Loren Parkins and assistant producer Theresa Ward.
Editor was Haines Hall at Spotwelders.