Monster.com takes their most recent job search campaign to the creative industry with “Battle”, a commercial featuring a misplaced keyboard player who ruins the soundtrack of an epic movie.
Opposing forces in a hand fought battle have lose that epic feeling, all due to the antics of a musician in the wrong job. Who’s going to tell him that now’s the time to be looking on Monster.com?
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Battle is part of a campaign developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, executive creative director Eric Silver, art director Gerard Caputo, copywriter Reuben Hower, senior agency producers Ed Zazzera and Anthony Curti, music producer Loren Parkins and assistant producer Theresa Ward.
Eric Silver, it appears, has taken heart from the campaign and has resigned from his post at BBDO New York to negotiate a new role elsewhere.
Editor was Haines Hall at Spotwelders.
VFX were developed at Framestore by executive producer James Razzall, producer Michael Stanish, VFX supervisor Mike McGee.
Telecine was done at The Mill by colorist Fergus McCall.