Mom Was Reading Me A Tale

Amnesty International (Amnistía Internacional) in Chile is running a print advertising campaign challening violence against women. Women and girls suffer disproportionately from violence, both in peace and in war, at the hands of the state, the community and the family. Two posters show Red Riding Hood and Snow White injured, with the text, “Mom was reading me a tale, till Daddy came back”, and the tag line, “Violence against women is violation of human rights.”

Amnesty Red Riding Hood print advertisement

Amnesty Snow White print advertisement


The campaign was developed at Unitas/RNL, Santiago, Chile by executive creative director Pancho González, art director Rodrigo Geisse, copywriter Pancho González, account manager Alexis Sfeir with photography by Javiera Eyzaguirre.

Filed under: Amnesty International, Print, Unitas