Mitsubishi Pajero with Animal Instinct

Mitsubishi Motors in Brazil presents the new Pajero Full with AWC-R (All-Wheel-Control) in print advertisements showing the sports utility vehicle’s wheels guided by a rhinoceros and four horses.

Mitubishi Instinct Rhino print advertisement

Mitubishi Instinct Horses print advertisement

“The New Mitsubishi Pajero Full with AWC-R. It’s more than technology. It’s instinct.”


The Rhino ad was developed at Africa São Paulo by executive creative directors Nizan Guanaes, Sergio Gordilho, creative director/art director Humberto Fernandez and creative director/copywriter Flavio Waiteman, with photography by Platinum.