Mini Amsterdam is promoting their 99€ a month finance deal for the Mini Cooper with a guerilla campaign featuring packing boxes in promiment locations around Amsterdam. The campaign is similar to the Heineken fridge box campaign also run in Amsterdam this month, but this time offers a product for sale, associated with Christmas gift giving.
The creative team captured public responses to the campaign with three videos, filmed in PC Hooftstraat (a popular shopping street) and the Spui (a square in Amsterdam).
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the video in YouTube (HD)
Credits
The Boxes campaign was developed at Ubachswisbrun/JWT, Amsterdam, by creative directors Thijs de Boer, Martijn van der Werf, copywriter Thomas Reinhold, art director Thom van Rijckevorsel, and account director Lisa Merelle.
The top scene suggests a messy neighbourhood. Did the Mini team dump all the rubbish as well as the box?
xixixi,,, that’s really funny thing. Mini Cooper inside the box? Very unique and creative. Love this post very much.