Mini Bumper Sticker in Cash for Clunkers

The BMW Group in the USA is responding to the Cash For Clunkers program with a bumper sticker being distributed through Mini dealers. The black sticker, with the words “My other car was demolished by the government”, refers to the fact that all Minis qualify for the cash deal provided by the US Federal Government’s push for cars with acceptable fuel economy standards.

Mini Cooper Bumper sticker


Mini Cooper Bumper sticker

Mini Cooper Bumper sticker

Credits

The Bumper Sticker campaign was developed at Butler, Shine, Stern and Partners, San Francisco, by executive creative directors John Butler, Mike Shine, associate creative director Steve Mapp and Lyle Yetman, art director Alex Rice and copywriter Chris Jacobs.

Filed under: Mini, Print

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