Microsoft Windows Break Down The Walls
Here’s another Berlin Wall related campaign, a direct marketing trick from New Zealand. Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. They showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to visit the remainder of the Berlin Wall.
The Microsoft Concrete Envelope campaign was developed at Y&R New Zealand