Microsoft Windows Break Down The Walls
(Average: 4.00 out of 5)
Loading ...Here’s another Berlin Wall related campaign, a direct marketing trick from New Zealand. Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. They showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to visit the remainder of the Berlin Wall.
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Location 
(New Zealand).
Posted in Direct Market, Inspiration
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(4.87 out of 5)
[...] The 20th anniversary of the fall of the Berlin Wall has inspired many advertising campaigns. Microsoft Windows has hit the nail with its “Break Down the Walls” campaign targeted at its own software [...]