Microsoft People Ready for Everybody’s Business

Microsoft has launched a new advertising campaign focused on the business community, showing how technology can be used to solve business problems. “It’s Everybody’s Business” uses television, online and print advertising to illustrate how companies use technology to solve business problems, seize opportunities and ultimately, make themselves more competitive.

Microsoft Data


The “People Ready” spots draw inspiration from Josh Raskin’s “I Met the Walrus” animation to present audio interviews with executives in leading companies worldwide, , to illustrate how companies use technology to solve business problems, seize opportunities and ultimately, make themselves more competitive.

Katie Bayne at Coca Cola

Katie Bayne, chief marketing officer at Coca Cola, talks about how important it is to get the right information rather than a lot of information.

Click on the image below to play the video in YouTube (HD)

Bob McKnight at Quiksilver

Quiksilver President and CEO Bob McKnight talks about the economic tsunami and its impact on business.

Click on the image below to play the video in YouTube (HD)

Credits

The Everybody’s Business campaign was developed at JWT, New York, by chief creative officer Ty Montague, executive creative director Walt Connelly, creative director/art director Tim Galles, creative director/copywriter Stuart Mickle, agency producers Holly Otto, Robin Feldman, Alex Lind-Spahr and Arrow Kruse.

Animation was developed by director Michelle Dougherty via Imaginary Forces. Editors were Catherine Bull and Dahkil Hausif at Spotwelders. Sound was designed by Marshall Grupp at Sound Lounge.

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