Microsoft People Ready for Everybody’s Business
Microsoft has launched a new advertising campaign focused on the business community, showing how technology can be used to solve business problems. “It’s Everybody’s Business” uses television, online and print advertising to illustrate how companies use technology to solve business problems, seize opportunities and ultimately, make themselves more competitive.
The “People Ready” spots draw inspiration from Josh Raskin’s “I Met the Walrus” animation to present audio interviews with executives in leading companies worldwide, , to illustrate how companies use technology to solve business problems, seize opportunities and ultimately, make themselves more competitive.
Katie Bayne at Coca Cola
Katie Bayne, chief marketing officer at Coca Cola, talks about how important it is to get the right information rather than a lot of information.
Click on the image below to play the video in YouTube (HD)
Bob McKnight at Quiksilver
Quiksilver President and CEO Bob McKnight talks about the economic tsunami and its impact on business.
Click on the image below to play the video in YouTube (HD)
Credits
The Everybody’s Business campaign was developed at JWT, New York, by chief creative officer Ty Montague, executive creative director Walt Connelly, creative director/art director Tim Galles, creative director/copywriter Stuart Mickle, agency producers Holly Otto, Robin Feldman, Alex Lind-Spahr and Arrow Kruse.
Animation was developed by director Michelle Dougherty via Imaginary Forces. Editors were Catherine Bull and Dahkil Hausif at Spotwelders. Sound was designed by Marshall Grupp at Sound Lounge.
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[...] Microsoft moet wereldwijd 5000 mensen ontslaan, maar gaat gewoon door met reclame maken, en gelijk hebben ze. Bijgaand twee heel goede tekenfilmpjes, gericht op zakelijke afnemers en gemaakt door reclamebureau JWT in New York. Daarin korte interviews met twee topondernemers: Katie Bayne, chief marketing officer van Coca-Cola en Bob McKnight, president/CEO van Quiksilver, dat surf- en boarding-materiaal maakt en wereldwijd verkoopt. In de People Ready-campagne benadrukken ze het belang uit van de juiste technologie om zakelijke problemen lossen. Ook in moeilijke tijden. Via TIR. [...]