Microsoft 7 Good News for Kylie

Microsoft is promoting Windows 7 with a cute television commercial featuring Kylie, the girl who at the age of 4 and a half appeared in the Microsoft Rookies series promoting photography editing and email software. Good News, launched during The CW’s prime-time premiere of “Vampire Diaries.”, anticipates the launch of Windows 7 on October 22, and introduces positive reviews from CNET, Gizmodo, Maximum PC and the Seattle Times.

Microsoft Kylie

Kylie takes all the happy words about Windows 7 and makes them happier in her very own slideshow, using Microsoft Movie Maker. Happy words make happy pictures, helped out by a Bunny Pig, a unicorn, LOLCats and Bunny with Hat. Kylie’s final phrase, “I’m a PC and more happy is coming”, ties in with earlier and yet to come advertising campaigns.

Click on the image below to play the video.

Kylie is just 4 1/2 years old. Still a rookie on a PC, she color corrects and e-mails a photo of her pet fish, Dorothy, to her whole family. It’s that easy. See the ad online at Microsoft.

Click on the image below to play the video.


The Rookies series was developed at Crispin Porter + Bogusky, Boulder/Miami, by co-executive creative directors Rob Reilly, Andrew Keller, creative director Tim Roper, interactive executive creative director Jeff Benjamin, associate creative director/art director Dave Steinke, associate creative director/copywriter Michael Craven, head of video/integrated production Matt Bonin, executive integrated music producer Bill Meadows, and executive integrated produced Paul Gunnarson.

Filming was shot by director Henry-Alex Rubin via Smuggler, New York/LA, with executive producers Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman, head of production Laura Thoel, line producer Drew Santarsiero and director of photography Matthew Woolf.

Post production was done at Method Studios, Los Angeles by Inferno artists Joey Brattesani and Claus Hansen.

Editor was Dan Aronin at Number Six with assistant editor Seema Naik. Colorist was Siggy Ferstl at Company 3.

Music was produced at Beacon Street Studio. Sound was mixed at Lime Studios, Santa Monica, by Sam Casas.