What do you give a skater for Christmas? Sooruz in France have it worked out in this print advertising campaign. Wrap up a couple of benches, a handrail and a street barrier in gold and tie with a ribbon, and add the words, “Merry Xmas”. It worked in 2008, and may do again in 2009 with a bit of editing…
Here’s one of the 2008 versions…
Credits
The Skaters Xmas campaign was developed at Publicis Conseil, Paris, France, by creative director Olivier Altmann, art director/copywriter Charles Morand, art director Frédéric Royer, art buyer Marie-France Capri, Gaël Cheval, executive print producer Jean-Luc Chirio, account manager Anne Gargentiel, account supervisor Jean-Patrick Chiquiar, advertisers supervisors Matthieu Barat And Yann Dalibot, and photographer Yann Le Pape.
In the context of a skating magazine these make a lot of sense. The last ad, from last year, feels a little more authentic with the stenciled street art.
Pingback: Regalos callejeros « No todo eran flores