Merry Xmas for Skaters from Sooruz

What do you give a skater for Christmas? Sooruz in France have it worked out in this print advertising campaign. Wrap up a couple of benches, a handrail and a street barrier in gold and tie with a ribbon, and add the words, “Merry Xmas”. It worked in 2008, and may do again in 2009 with a bit of editing…

Sooruz Benches


Sooruz Barrier

Sooruz Handrail

Here’s one of the 2008 versions…

Sooruz Handrail

Credits

The Skaters Xmas campaign was developed at Publicis Conseil, Paris, France, by creative director Olivier Altmann, art director/copywriter Charles Morand, art director Frédéric Royer, art buyer Marie-France Capri, Gaël Cheval, executive print producer Jean-Luc Chirio, account manager Anne Gargentiel, account supervisor Jean-Patrick Chiquiar, advertisers supervisors Matthieu Barat And Yann Dalibot, and photographer Yann Le Pape.

Filed under: Christmas, Print

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  • Deux Doppel

    In the context of a skating magazine these make a lot of sense. The last ad, from last year, feels a little more authentic with the stenciled street art.