The Inspiration Room

McDonalds in Picadilly Circus

McDonald’s has recently launched a new interactive sign where passers-by can interact with images displayed on McDonald’s giant LED screen, and visitors can take an interactive role at one of London’s most photographed locations. McDonalds has invited members of the public to upload their photographs of the McDonald’s Piccadilly Circus sign on Flickr. Shown here is a photograph taken by ItsLefty.

Click on the image below to play the video in YouTube (HD)

Credits

The Picadilly Circus campaign was developed at Leo Burnett London by creative directors Jonathan Burley, Jim Bolton, art director Monty Verdi and copywriter Garry Munns.

Neighbouring Posts

« « Voltaren Take Control Again | Tonka Sandpit » »

Location (UK).

This entry was posted on Wednesday, June 3rd, 2009 at 6:00 am and is filed under Ambient, Inspiration, Interactive. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Leo Burnett London, McDonalds

Posted in Ambient, Inspiration, Interactive

Trackbacks/Pingbacks

1. Cool Outdoor Interactive Sign « Jax Rant [ wonderings on the web ] says:

   June 3, 2009 at 2:55 pm

   [...] SRC: Ths Inspiration Room [...]

   Reply
2. Easy Fried Chicken Salad Recipes? | Fruit salad recipes says:

   June 4, 2009 at 9:45 pm

   [...] McDonalds in Picadilly Circus | The Inspiration Room Daily document.write(”); Share and Enjoy: [...]

   Reply