McDonald’s has recently launched a new interactive sign where passers-by can interact with images displayed on McDonald’s giant LED screen, and visitors can take an interactive role at one of London’s most photographed locations. McDonalds has invited members of the public to upload their photographs of the McDonald’s Piccadilly Circus sign on Flickr. Shown here is a photograph taken by ItsLefty.
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The Picadilly Circus campaign was developed at Leo Burnett London by creative directors Jonathan Burley, Jim Bolton, art director Monty Verdi and copywriter Garry Munns.