McDonalds Freshness Box Salad
(Average: 5.00 out of 5)
Loading ...McDonalds and Heye Group in Germany continue to win awards for their outdoor advertisement, “Freshness Box Salad”. This poster, with what appears to be fresh salad vegetables and condensation, changes a bus shelter into a section in the refrigerator. The poster was placed in Wiener Platz, a place known for its food markets, in Haidhausen, a district of Munich. The outdoor ad won a Silver Outdoor Lion at Cannes International Advertising Festival in June 2008, and a Gold award at the Montreux International Advertising and Media Festival in April 2009.
Credits
The Freshness Box Salad was developed at Heye Group, Unterhaching, Munich, by executive creative directors Alexander Bartel, Martin Kiessling, creative director Ralph Taubenberger, art directors Henning Janzen, Frank Widmann, art director Rosina Bischur, account supervisors Carina Eickmann, Kai Lapinski, advertiser’s supervisor Markus Pichler, media officer Marcus Emrsic, creative Mathias Remmling and concept artist Frank Widmann.
Neighbouring Posts
« « Air France Draws a Line in the Sky | ZDF Interruptus Billboard » »
Location 
(Germany).
Posted in Inspiration, Print Press Posters Billboards
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
Duncan on Diet Coke Stay with Sweet Disposition: 
Anonymous on Diet Coke Stay with Sweet Disposition: 
arunbokade on Aircel Save Our Tigers: 
Dan Bradshaw on Diet Coke Stay with Sweet Disposition: 
Albrecht Daniel on High Tide Heels: 
Avi on T-Mobile Relax with Martijn: 
James on The Should’ve Gone To SpecSavers Effect: 
Gert-Jan on The Should’ve Gone To SpecSavers Effect: 
(4.85 out of 5)
[...] “Freshness Box Salad” for McDonald’s Germany Heye, Germany [...]
[...] McDonald’s Germany, Freshness Box Salad, Heye Group, Unterhaching [...]