The Inspiration Room

McDonalds Essen Sign

McDonalds in Germany has won a gold award at Montreux International Advertising and Media Festival for “Essen”, a poster playing on the double meaning behind the name. “Essen”, a city in the Ruhr region of Germany, shares its name with one of the German words for food. McDonald’s agency in Germany HEYE & Partner developed a special German autobahn exit sign to Essen, guiding customers to their next McDonalds restaurant.

Credits

The Essen ad was developed at HEYE & Partner, Munich, Germany, by creative directors Alexander Bartel and Martin Kießling, copywriter Günther Marschall, art directors Florian Klein and Emil Möller.

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Location (Germany).

This entry was posted on Saturday, May 2nd, 2009 at 9:30 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: HEYE, McDonalds

Posted in Inspiration, Print Press Posters Billboards

Trackbacks/Pingbacks

1. Golden Awards of Montreux 2009 | The Inspiration Room™ | Daily says:

   May 6, 2009 at 10:20 am

   [...] “Essen” for McDonald’s Germany Heye, Germany [...]

   Reply
2. Lekker uit Essen langs de Autobahn, bij McDonald’s | Reclamewereld says:

   May 12, 2009 at 6:31 pm

   [...] Erg goed gevonden, deze eenvoudige maar zo duidelijk Duitse uiting voor McDonalds. Dit zogenaamde Autobahnbord heeft dan ook meteen een internationale prijs gewonnen (goud) op het Montreux International Advertising and Media Festival. Grappig, maar eigenlijk een beetje zielig, dat ze bij onze oosterburen de slogan I’m loving it in het Duits moeten vertalen. Nou, Essen hoeven we hier niet te vertalen, haha. Verantwoordelijke maker is het Duitse reclamebureau HEYE & Partner. Via TIR. [...]

   Reply