McDonalds Double Billboards Please

McDonalds in Denmark recently commissioned a double billboard, 3 metres apart. McDonalds in 200 metres. By the time you get to the next billboard you’re 3 metres closer.

McDonalds Billboards 200 m and 197 m


The Double Billboards campaign was developed at DDB Denmark by creative director Jesper Schmidt, art directors/copywriters Anna Just Melson, Mikkel Moller and Bue Peitersen.