McDonalds in Denmark recently commissioned a double billboard, 3 metres apart. McDonalds in 200 metres. By the time you get to the next billboard you’re 3 metres closer.
The Double Billboards campaign was developed at DDB Denmark by creative director Jesper Schmidt, art directors/copywriters Anna Just Melson, Mikkel Moller and Bue Peitersen.
(Denmark) 
(Average: 3.80 out of 5)
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