McDonalds Come As You Are

McDonalds France is portraying their “Venez Commes Vous Etes” (Come As You Are) welcome message in an outdoor poster campaign consisting of a series of portraits of one man taken over the course of one year. He is depicted, amongst others, as a businessman in a suit, a rocker and a surfer. Everybody is welcome at McDonald’s, whatever their style. The poster campaign ties in with film and online elements.

McDonalds Homme campaign


McDonalds Homme campaign

Credits

The McDonald’s France marketing team responsible for the campaign were Grégoire Champetier, Nawfal Trabelsi, Nathalie Le Garlantezec and Amaya Fournau.

The Portraits concept was developed at BETC Paris by creative director Stéphane Xiberras, art director Jean-Michel Alirol, copywriter Dominique Marchand, assistant art director Pierre Boutin, planner Clarisse Lacarrau, and account team Mercedes Erra, Xavier Royaux, Christophe Defaye, Eugénie Lefebvre.

Production was provided at Partizan by art buyers Isabelle Mocq and Marie Dathanat, with photography by Richard Burbridge.

The DUKE A Razorfish Company team, responsible for online development of the campaign, included creative director Christopher Oldcorn, art director Catherine Dufaux, planner Rémi Marcelli, concept manager Frédérique Carré, producer Sandrine Roustan, and client management team Matthieu de Lesseux, Sander Cisinski, Mariane Arnaud.

  • http://advertiser-in-arabia.blogspot.com/2009/05/totally-busted-mcdonalds-france.html Ayman

    McDonalds France / BETC Euro RSCG is copying Lebanese promotional idea…I see it as disgrace from the famous fast food brand o go such low, the featured campaign is in it’s core the same communication tonality is used by Crepway back in 2005. Check it out: http://advertiser-in-arabia.blogspot.com/2009/05/totally-busted-mcdonalds-france.html

  • http://theinspirationroom.com/daily Duncan

    Crepway, with H&C Leo Burnett, did use the “Come As You Are” tag line extensively. Did they use the portrait concept as well?