Leo Burnett Poland has won a Golden Drum for “Eyes”, a print advertisement for Max Factor. The ad is one of a set of three, designed to promote Masterpiece Max mascara, a product that gives women not only definition but also 400 percent lash volume. The print visuals were created in an exaggerated way to leverage this exceptional volume. The eye is always the center-point for the visually emphasized mascara and we may be sure that one will look into these eyes.
The Eyes campaign was developed at Leo Burnett Poland, Warsaw, by creative director/art director/photographer/illustrator Martin Winther, copywriter Blaise Douglas, account supervisor Hanna Jackowska and account executive Ilona Borucka.