Mattoni, the mineral water from Carlsbad Mineral Water in the Czech Republic, is presented with two options, sparkling and still, in a provocative television commercial featuring a woman wearing a dress made of water.
A restaurant diner in Karlovy Vary (Carlsbad) asks for a drink of water, setting off a chain of events that would have to be seen to be believed. When the wait staff realise that they’re out of spring water Czech supermodel Hana Soupkova takes action. She arrives at the hotel in a Tatra 87 driven by Alessandro Pasquale, the Director-General of Carlsbad Mineral Water. At the hotel she swishes her way up the stairs, spritzing all around her, and makes her grand entrance in the dining room…
Click on the image below to play the video in YouTube (HD)
The Mattoni campaign was developed at Mignani Pinter Mondonico by creative director Dario Mondonico, copywriter Antonio Pinter and art director Mauro Mignani.
Post production was done at Velvet Mediendesign, Munich, by editor Jochen Kraus, producers Julian Buechner and Gustaf Richter, Flame artists Sylvia Roessler and Manu Voss. Velvet designed the dress, working hard to get a combination of fluidity and recognizable style.
VFX were developed at Black Mountain, Stuttgart, by VFX supervisor Andreas Illenseer, TDS Daniel Stern and Abdelkareem Abanamous, artists Enrico Seiler, Stephan Habel, Christian Bumba, Tobias Ott, Adam Wesierski and Niko Conte.
Service production was done by Czech Connection.
Music, “If You Want It”, is performed by Earth Kitt, who died on Christmas Day, 2008.
See the Czech version, with the music track, Bambola, performed by Patty Pravo, at www.praljstesi.cz/