Mattel Young Warriors

Mattel Asia Pacific is promoting toy helicopters, jets and tanks with print advertisements showing children behind the controls.

Mattel Jet Young Warrior print advertisement



Mattel Tank Young Warrior print advertisement

Mattel Chopper Young Warrior print advertisement

Credits

Ogilvy & Mather Singapore by executive creative director Todd McCracken, art director Anthony Tham, producer Iskandar Abdul Kader, art buyer Benjamin Tan. Photography was provided by Shooting Gallery and Wishing Well, Singapore.

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Location Singapore (Singapore)

One Response to Mattel Young Warriors

  1. Matthew Smith says:

    I find this rather disturbing. Of course if I was a kid a I’d think this was rad.

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