Mattel Asia Pacific is promoting toy helicopters, jets and tanks with print advertisements showing children behind the controls.
Credits
Ogilvy & Mather Singapore by executive creative director Todd McCracken, art director Anthony Tham, producer Iskandar Abdul Kader, art buyer Benjamin Tan. Photography was provided by Shooting Gallery and Wishing Well, Singapore.
I find this rather disturbing. Of course if I was a kid a I’d think this was rad.