Mattel Young Warriors

Mattel Asia Pacific is promoting toy helicopters, jets and tanks with print advertisements showing children behind the controls.

Mattel Jet Young Warrior print advertisement

Mattel Tank Young Warrior print advertisement

Mattel Chopper Young Warrior print advertisement


Ogilvy & Mather Singapore by executive creative director Todd McCracken, art director Anthony Tham, producer Iskandar Abdul Kader, art buyer Benjamin Tan. Photography was provided by Shooting Gallery and Wishing Well, Singapore.

Filed under: Mattel, Print

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  • Matthew Smith

    I find this rather disturbing. Of course if I was a kid a I’d think this was rad.