Man Trap – How to Catch the Man You Want

Random House, a book publisher, is promoting its recently published book, “How to Get the Man You Want”, with an ambient stunt demonstrating two alternative approaches to catching men. You can read the new book, with 150 fun date ideas, what to wear, how to decipher body language, the keys to flirting, what turns men on and off, and more. Or alternatively you could just try to trap a man with a six pack of beer. The book, written by Katia Loisel-Furey, Inna Segal and Paul Morris Segal at Real People Real Answers, provides two sides to the story, from the woman’s angle and from the man’s angle.

Random House Man Trap

The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.

Random House Man Trap instructions


The Man Trap campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, copywriter/art director Jonathan McMahon, art director/copywriter Lisa Fedyszyn, agency producer Gabrielle Buckle, account executive Krystel Houghton, account director Scott Coldham and retoucher Kevin Hyde at Imagecraft.