Lynx Effect Party Across The Internet
Lynx Shower Gel for men is being promoted in Australia with an interactive web experience, The Lynx Effect Party Across the Internet. Anti Hangover, Shock and Fever Shower Gel provide the colours and fragrances for a range of male fantasy experiences, online at www.partyacrosstheinternet.com.au. Users are swept through experiences at men’s magazine Ralph, surf magazine QuiksilverPro, MySpace and video site Heavy.com before landing at the Lynx Effect Facebook page. The campaign includes the Lynx Party Pix Party facebook application, and is linked with lynxeffect.com.au and lynxeffect.co.nz. Unilever’s Lynx is known in some parts of the world as Axe.
Credits
Digital Agency: Soap Creative
Strategist: Ross Raeburn
Executive Producer: Josh Hunt
Creative Director: Brad Eldridge
Technical Director: Ashley Ringrose
Motion & Flash: Patrick Cook
Motion & Flash: Jomuel Mananquil
Design: John Westfallen
Media: Universal McCann – Alice Le
Client: LYNX – Warren Minde
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Location 
(Australia).
Posted in Inspiration, Interactive
(average: 4.70 out of 5)
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Better than I was expecting
http://www.heavy.com/partyacrosstheinternet has a 404 error at the moment. Up until then I thought it was a great use of media.
lol Heavy launched a new site. Bit of a curve ball and unfortunatley sprung up a 404 for a couple of hours. Thankfully the party was back on track in no time.