Louis Vuitton Astronauts on Journeys

To mark the 40th anniversary of Apollo 11s landing on the moon, Louis Vuitton is taking viewers on a Journey Beyond. Its a journey unlike any other, with NASA astronauts Jim Lovell, Buzz Aldrin and Sally Ride, in print, online and in film.

Louis Vuitton Odyssey into Space

The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.

The online campaign, www.louisvuittonjourneys.com, was promoted with a teaser commercial.

Click on the image below to play the video in YouTube

Buzz Aldrin

Buzz talks about landing on the moon as Lunar Module pilot on the Apollo 11 mission on July 20, 1969.

Click on the image below to play the video in YouTube

Jim Lovell

Jim Lovell, Command Module Pilot on the Apollo 8 mission (1968) and the commander of Apollo 13 (1970) talks about being on the dark side of the moon.

Click on the image below to play the video in YouTube

Sally Ride

Sally Ride in June 1983 became the first American woman in space as a crew member on Space Shuttle Challenger for STS-7.

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The Journeys campaign was developed at Ogilvy & Mather, Paris, by creative director Christian Reuilly, copywriter Edgard Montjean, art director Antoaneta Metchanova, photographer Annie Leibovitz, art buyer Laurence Nahmias, account supervisors Shiv Sethuraman, Laurent Janneau, Samuel Giblin, Johannes Wilbrenninck and Marie Reynaud, advertiser’s supervisors Pietro Beccari, Antoine Arnault and Isabelle des Garets.

Working on the film and web campaign were creative director Frederic Bonn, art director Lionel Bui, copywriter Amy Thomas, Flash designer Erik Soulard, user experience designer David Raichman, Flash developer Sami Meziani, account supervisors Romain Lartigue and Virginie Brou, project managers Julien Abbou and Sandro Lamy, art buyer Annette Hallum.

Filming was shot by director Frederic Guelaff via Autofuss with editor Frederic Noel, producer Julia Scahill, assistant directors Jeff Linnell and Randall Stowell.

Music was by Mathieu Baillot