Lokalisten Offensive Among Friends
Grand Prix at AdPrint 2009 this year went to DDB Berlin’s campaign for Lokalisten.de, “Among Friends”. Three storyboards, Among Savages, Strung Up and On The Prowl, tell the stories of desperate people who discover help in unlikely places. The campaign for the social network is deliberately provocative, designed to encourage online conversation about political incorrectness.
The Lokalisten Among Friends campaign was developed at DDB Berlin by creative directors Amir Kassaei, Stefan Schulte, Bert Peulecke, Johannes Hicks, Till Eckel and art director Tim Schmitt, and illustrator Daniel Stolle.