Loewe Sound Choir Control

Loewe, an electronics company in Germany, presents the extremely realistic sound produced on its television systems, in a humorous television commercial featuring a choir directed by remote control. Despite the best efforts of the conductor, this group of sopranos, altos, tenors and basses discover that their volume and balance is under external control.

Loewe Treble control in Choir


The Choir spot was developed at Scholz & Friends, Berlin, by creative directors Oliver Handlos and Matthias Spaetgens, art director Michael Schmidt, copywriter Caspar Heuss.

Filming was shot by director Alex Feil via Element E.