Loctite Super Glue, produced by Henkel in Germany, is presented as the way to restore beloved items to the family in this print advertising campaign designed by DDB Milan. Family members welcome back a plastic robot, a wooden soldier and a porcelain doll.
Credits
The Welcome Back campaign was developed at DDB, Milan, Italy, by executive creative director Vicky Gitto, art director Ricard Valero, copywriter Alessandro Mian, photographer Andrea Melcangi, with post production done at The Scope, Hamburg.
