LittleBigPlanet Sackboy on PSP

Sony Computer Entertainment America is releasing LittleBigPlanet on PSP, as celebrated in this television commercial from Superfad. Sack Boy is brought to animated life in the call to play, create, share, everywhere. A see saw, a load of bricks and off he goes. Little Big Planet, launched on Playstation 3 in 2007, gives up to four players the chance to control their customizable Sackboy character as he moves across editable levels, avoiding traps and enemies and solving puzzles.

LittleBigPlanet Sackboy on Seesaw

LittleBigPlanet Sackboy Credits

The LittleBigPlanet PSP ad was developed at Deutsch by chief creative officer Eric Hirshberg, group creative directors Jason Elm, Michael Bryce, senior copywriter Jeff Candido, senior art director Bernie O’Dowd, director of broadcast production Vic Palumbo, executive producer Victoria Guenier, producer Todd Krolczyk, group account director John McGonigle, account executive Leigh McCarthy.

Animation was produced at Superfad by executive producer Kevin Batten, director Kevin Lau, director of photography Eric Steelberg, post producer Danielle Hazan, art director Kevin Lau, character animator Ian Mankowski, 3D modeler Tim Kadawaki, 3D animator Carlos Florez, technical director Henry Foster, compositor Jared Sandrew, flame artist John Shirley, editor Carsten Becker.