With temperatures soaring into the 40s in Australia’s southern cities this summer, local residents have been looking for ways to deal with the heat. DDB Sydney has come up with the natural way down in Switch, a television commercial developed for Lipton Ice Tea.
A woman switches off her ceiling fan as her flat’s temperature gauge shows the temperature climbing into the high 30s Celsius, and past 90 degrees Fahrenheit. In a Chinese office block air conditioners are turned off, despite the temperature hitting 38 degrees Celsius outside. It’s the same in the suburbs and in the city. Everywhere people are trashing their fans and coolers. The ad finishes with a rally in the middle of the city, fueled by Lipton Ice Tea. It’s time to cool your world, naturally.
Click on the image below to play the video in YouTube (HD)
The Lipton Ice Tea campaign was developed at DDB Sydney by executive creative director Matt Eastwood, creative director Mark Harricks, creatives Ant Simmons and Alex Wadelton, agency producers Kaija Wall and Honae Macneill.