With temperatures soaring into the 40s in Australia’s southern cities this summer, local residents have been looking for ways to deal with the heat. DDB Sydney has come up with the natural way down in Switch, a television commercial developed for Lipton Ice Tea.
A woman switches off her ceiling fan as her flat’s temperature gauge shows the temperature climbing into the high 30s Celsius, and past 90 degrees Fahrenheit. In a Chinese office block air conditioners are turned off, despite the temperature hitting 38 degrees Celsius outside. It’s the same in the suburbs and in the city. Everywhere people are trashing their fans and coolers. The ad finishes with a rally in the middle of the city, fueled by Lipton Ice Tea. It’s time to cool your world, naturally.
Click on the image below to play the video in YouTube (HD)
Credits
The Lipton Ice Tea campaign was developed at DDB Sydney by executive creative director Matt Eastwood, creative director Mark Harricks, creatives Ant Simmons and Alex Wadelton, agency producers Kaija Wall and Honae Macneill.
Filming was shot by directing team Ben Saunders and (director of photography) Germain McMicking (Nice Trees) via The Directors Group, with producer Craig Griffin.
Post production was done at Iloura, Melbourne. Editor was Rohan Zerna at Digital Pictures.
Sound was designed at Final Sound, Melbourne. Music was composed by Hylton Mowday at JAM.
Yeah, Whats the name of the song.. its brilliant!
Whats the name of the sound track?
cheers
Yep.. I want that song too.
PLEASEEE!!!! if ANYONE knows the name to that song! pleaseeee contact me : Brianna_Kaden91@hotmail.com
i’m UTTERLY obsessed, and i can’t find it =(
Where is this ad shot? What is the location? Looks like Buenos Aires!!
Probably Rio
Lipton advise that the song used on the Lipton advertisement is called “Along the Village” by V. Zakharov. It was recorded in 1933
One of the worst ads created! -- fools dring ice tea???
Where are you from Rod? They must have fantastic ads where your from!!!
The song, as mentioned by Alice February, is ‘Along the Village’, about the electrification of Russian villages -- see http://www.sovmusic.ru/english/download.php?fname=vdol_der
Information courtesy of fellow youtube-r, klavasiduke.
yeah, i found this page in the hopes of finding the villagey music in it,
theres a sound track?
i need.
please.
actually it is buenos aires. while running is Diagonal Norte street, and where the guy stands its near there, i dont remember the street name… i was an extra in the shot… i can glance miself for like a quarter of a second… great… jaja
Thanks for that! I was sure that big street was Diagonal Norte.
Cool my world.
I’ doing an ad analysis on this for school
Thank you Brunazo. I was sure the city was BA. I lived in Argentina for a year in the ninties and I remembered the diagonal layout of some of the streets in the city.
This is one of the worst ads I’ve ever seen. How on earth can you cool you world by manufacturing all those plastic bottles????