LifeYoga Hong Kong have launched a series of print advertisements hinting at the sweat produced during “hot yoga”. Bikram yoga is a series of poses carried out in a room maintained at the temperature of 105 degrees Fahrenheit or 40 degrees Celsius, aiming to increase the body’s flexibility and rid the body of toxins. “Sweat Off Your Flab. Hot Yoga at Life Yoga”.
The Sweat campaign was developed at Leo Burnett Hong Kong by executive creative director Connie Lo, creative director/art director Miranda Shing, art director Timothy Li, copywriters Paul Yu and Cyrus Ho.