Lifebuoy Handwash Animals

PT Unilever Indonesia reminds us of how important it is to wash our hands with this print advertising campaign for Lifebuoy Handwash. “You eat what you touch”, a well known advertising phrase, is applied not to hands but to a muffin (Hamster), a croissant (Kitten) and a loaf of bread (Dog). A fourth ad from the campaign, “Fish”, moves from the theme of cute furry pet that is likely to be handled by children.

Lifebuoy Hamster

Lifebuoy Kitten

Lifebuoy Dog

Lifebuoy Fish


The Animals campaign was developed at Lowe Indonesia by creative directors Din Sumedi and Firman Halim, copywriter Anton Jaya, art director Andruya Andrus, advertiser’s supervisors Lusi Suwito and Eka Sugiarto, planner Krismalina Sinaga, account supervisors Eby Karsono and Irma Jeanette, with photograpy by Jeremy Wong at Nemesis Pictures and digital imaging by Evan at Magic Cube.

“Dog” won a Bronze Lion at Cannes International Advertising Festival 2009, while “Kitten” and “Hamster” were shortlisted.

Unilever has been linking Lifebuoy disinfectant soaps with a massive, sustained direct contact health education programme aiming to raise hygiene standards in rural communities in India. Lifebuoy is seeking to drive home the message that washing your hands with a good germ-kill soap after defecation, before eating and before feeding children, can make a material difference in helping to prevent the spread of preventable infectious diseases such as diarrhoea and upper respiratory infections. Read more on the campaign.