LG Big Laundry

LG is promoting their 11 kg capacity washing machine as the next big thing with “Big”, a television commercial featuring a city transformed by visual effects laden laundry.

LG Big Laundry Bridge

We see the morning rush hour of a busy metropolitan city come to a standstill, intrigued by the spectre of giant shadows passing over the city. Amazed onlookers gawp at the surreal sight, in a scene reminiscent of a sci-fi movie, but which is finally revealed to be the result of gigantic laundry draped across the city. Giant babygrows hang across the street, enormous socks rotate on a wind turbine and mammoth jeans gently flap in the wind on a suspension bridge.

Click on the image below to play the video.


The Big Laundry campaign was developed at Y&R New York by executive creative director Darren Moran, managing creative director Jill Applebaun, creative directors Dan Hubert and Amber Casey, agency producer Blythe Barger.

Filming was shot by NE-O via Stink with executive producers Shelly Townsend and Matt Factor, producer Juliet Naylor, director of photography Antonio Paladino.

Offline editor was Patric Ryan at Marshall Street Editing.

Post production was done at Glassworks London by Flame lead Duncan Malcolm, 3D artist Jon Park, Flame artists Ruben Llusia and Iain Murray, and producer Anthea Mousley

Music is “Everything’s Big” by Brooklyn band Here We Go Magic.