The Lexus RX SUV is presented as the latest advance in the Pursuit of Perfection with “We’ve Never Been Closer”, a television commercial from Saatchi & Saatchi Sydney.
The arrival of the next generation Lexus RX is set in a collection of stunning night-time cinematography, ranging from a bridge, a greyhound racing club, a set of roadside thistles and the streets of a quiet country town. “We’ve pursued it for thousands of miles. But now it’s looking over its shoulder. It can feel our warm breath on the back of its neck. We’ve been close to perfection before, but we’ve never been this close”. Click on the image below to play the video in YouTube (HD)
“We’ve Never Been Closer” was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director David Bowman, senior copywriter Steve Jackson, senior art director Vince Lagana, senior agency producer William Doig.