Lexus introduces viewers to hybrid SUV’s pursuit of perfection with Namaqualand, a celebration of the marvels found in the pollination process. A honey bee lands on a flower in pursuit of nectar. What’s amazing about the scene is that for most of the year Namaqualand, an arid region of South Africa, is dry and colourless. With the arrival of rain the region erupts into an incredible display of wild flowers.
The truly astounding is every system together in one perfect moment. The new generation Lexus RX. The world’s only performance hybrid SUV. The pursuit of perfection.
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The Namaqualand campaign was developed at Draft FCB, Johannesburg, by executive creative director Grant Jacobson, art director Leon Moodley, copywriter Erin Brooks, and head of broadcasting Rachel Andreotti.
Filming was shot by director Adrian De Sa Garces via Velocity Films, Cape Town, with producer Karen Kloppers and director of photography Werner Maritz.
Off line editor was Saki Bergh at Left Post Production. Telecine was done at Blade. Visual effects were produced at BUF, Paris, by VFX/animation supervisor Nicholas Chevallier. Sound and music were designed and composed at Audiomilitia.