Lexus HS Pods with Future Technology

Lexus is promoting the technology in the luxury hybrid car, the 2010 Lexus HS 250h, with a series of four online 15 second commercials using the tag line “Hello Someday”. Someday is today with the new Lexus HS that uses infrared, radar, satellite, and sonar technology.

Lexus Hello Someday Infrared commercial


Infrared

Infrared is available in the Lexus driver attention monitor.

Click on the image below to play the video in YouTube (HD)

Radar

Radar is available in the new Lexus pre-collision system.

Click on the image below to play the video in YouTube (HD)

Satellite

You’ve heard about satellite technology predicting the weather. Satellite technology is available in the Lexus XM NavWeather feature.

Click on the image below to play the video in YouTube (HD)

Sonar

Sonar is available in the Lexus Park Assist system.

Click on the image below to play the video in YouTube (HD)

Credits

The HS Pods campaign was developed at Team One Advertising, El Segundo, California, by chief creative officer Chris Graves, group creative directors Jon Pearce and Chris Toland, copywriter Madhu Kalyanaraman, art director Vince Murray, executive producer Jennifer Weinberg and agency producer Jonathan Wright.

Design, animation and finishing were done at Elastic, Santa Monica, California.

Music and sound design were produced at Robot Repair by sound designer Douglas Darnell (composer for Infrared), and composer Kael Alden (Sonar and Radar).

Filed under: Commercials, Lexus

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