Lexus Cards Stacked by Bryan Berg

Lexus is promoting the vibration-absorbing features of the ES vehicle with a television commercial featuring Guinness world record holder for card stacking, Bryan Berg. Placing the car in the middle of a city of cards, the spot depicts how the active engine mount in the ES eliminates even the slightest vibration.

Lexus Card commercial featuring Bryan Berg


Bryan spent eighteen days stacking 2,016 decks of playing cards (108,864 in total), at a rate of 112 decks a day. The city consisted of over 30 towers, the tallest of which was 13 feet high.

Click on the image below to play the video in YouTube (HD)

See behind the scenes at www.lexus.com/cards and at YouTube.

Credits

The Cards campaign was developed at Team One by chief creative officer Chris Graves, group creative directors Jon Pearce and Gavin Lester, art directors Ryan Fluet and Lou Flores, copywriter Molly Grubbs and Schulyer Vanden Bergh and agency senior producer Beth Hagen, and account supervisor Lauren Ahearn.

Filming was shot by Dante Ariola via MJZ, with director of photography Toby Irwin.

Editor was Kirk Baxter at Rock Paper Scissors. Visual effects were developed at A52. Music was produced at Elias Arts. Sound was designed at Stimmung, mixed by Bob Gremore at Juice, Santa Monica.

Behind the Scenes

Click on the image below to play the video in YouTube (HD)

Bryan Berg recently gained media attention for his Beijing Olympic Athlete Village in playing cards. His latest challenge was spending ten days in Antwerp building Gotham City in playing cards to celebrate the digital TV and DVD release of Batman The Dark Knight.

  • Jen

    Bryan, you did an awesome job, but I think the ad is in very poor taste. To see the cards come tumbling down within themselves, is all too much a reminder of the nightmare we experienced on 9/11. Sorry, it just hits a nerve within me every time I see the tall card towers fall within themselves. Anyone else feel that way ?

  • James

    Seriously Jen, Move on. An add with a card building going down is in bad taste because it reminded you of 9/11, seriously. It angers me that Americans can’t be stronger from 9/11.

  • Dave

    Nice Bryan Berg video here as well (from Youtube) http://www.youtube.com/watch?v=vvuWDIWBqPE