Lego Making History
(Average: 4.33 out of 5)
Loading ...Lego’s 50th birthday was celebrated in January 2008, marking the date the now famous plastic brick was patented by Ole Kirk Christansen. The company was formed in 1932 in Denmark, focusing at first on wooden toys. The name came from two Danish words, “Leg” and “Godt”, meaning Play Well. Production of the plastic brick began in 1949, using an injection moulding machine. Here three print advertisements connect the international toy building block with three moments in history, victory for heavyweight boxer Muhammad Ali against Joe Frazier in 1970, the fall of the Berlin Wall, shown in front of the Brandeburg Gate in 1989, and the Tank man in Beijing in 1989.
Credits
The Making History campaign was developed at Jung von Matt/Alster, Hamburg, by chief creative officers Armin Jochum and Deneke Von Weltzien, creative directors Fabian Frese, Gotz Ulmer and Daniel Frericks, art director Andre Price, copywriter Sergio Penzo, designers Florian Zwinge and Tilman Gossner, advertiser’s supervisor Katharina Sutch, account supervisors Markus Wieser and René Requardt, art buyer Bianca Winter, photographer Ragnar Schmuck, producers Claudia Schildt and Fabian Zell.
Neighbouring Posts
« « Army Road Traffic Accidents Waiting To Happen | Nissan Convertible Experience on Cinema Ceiling » »
Location 
(Germany).
Posted in Inspiration, Print Press Posters Billboards
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
david on Coca Cola Happiness Factory Deals with Yawns: 
Joel on AAMI What About Me: 
Simbolik on 150 Christmas Stamps from 2009: 
Beer Fridge on Bud Light House: 
renee diaz on GoDaddy at Super Bowl 2010: 
Jane Ann on GoDaddy at Super Bowl 2010: 
G. A . Mischke on Recession 101 Billboards: 
Skunk Ape on Ampd Mobile Bus Gives Power To Entertain Yourself: 
It’s Cassius Clay (Muhammad Ali) standing over Sonny Liston 1964 that you have displayed. Ali never knocked Frazier down. Also Ali fought Frazier in 1971, not 1970. Thought I would clear that up for you.