Law and Order Interrogation Billboard

TV3’s screening of Law and Order, Wednesdays at 9.30 pm, was promoted in New Zealand with a billboard featuring an innovative use of lighting. Using a standard police interrogation technique this detective grabs and bends the fitted billboard light to question his suspect.

TV3 Law and Order billboard


Credits

The Law and Order billboard was developed for TV3 by Colenso BBDO, Auckland by executive creative director Nick Worthington, art director/copywriter Lisa Fedyszyn, creative director Steve Cochran, deputy creative director Karl W Fleet, copywriter/art director Jonathan McMahon, producer Paul Courtney, photographer Troy Goodall and retoucher Kevin Hyde.

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Posted in Inspiration, Print Press Posters Billboards

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3 Responses to Law and Order Interrogation Billboard

  1. Smiley says:

    Awesome!!! Great work coming from NZ.

Trackbacks/Pingbacks

  1. [...] TV3, een tv-zender in Nieuw Zeeland, vertoont sinds kort de ook bij ons bekende Amerikaanse serie Law and Order en liet billboards neerzetten op de aandacht erop te vestigen. Knap bedacht door reclamebureau Colensa BBDO, door van speciaal licht gebruik te maken, waardoor meer licht wordt geworpen op een ondervragingstechniek van de politie. Via TIR. [...]

  2. [...] Source Publié dans Communication imaginative [...]



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