Latin Stock Photos Come Without A Brief

Great photos come without a brief. So goes the tag line in this series of print advertisements for Latin Stock, the world’s largest image bank. The campaign, featuring Donald L Robinson’s photograph of Muhammad Ali and Sonny Lister, Nick Ut’s photograph of Kim Phuc running from napalm in Vietnam, and tanks in Beijing, won a Gold Press Lion at Cannes International Advertising Festival 2009.

Latin Stock Boxing without Muhammad Ali and Sonny Liston

Latin Stock Boxing without Kim Phuc
Latin Stock Boxing withoutTanks


The Great Photos set was developed at DDB Brasil, São Paulo, Brazil, by creative directors Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sergio Valente, art director Rodrigo Bombana, copywriter Edson Oda, and of course used photography from LatinStock.