Land Rover‘s “Makes Work Play” campaign won a gold award for best photography at the Creative Circle 2009 Awards held in London in March. The campaign, Boat, Cow and Digger, launched in June 2008, uses tilt shift techniques to transform photographic subjects into what appear to be miniature objects.
Discovery Commercial Makes Work Play.
Defender Makes Work Play
Freelander Commercial Makes Work Play
The Makes Work Play campaign was developed at RKCR/ Y&R by creative directors Make Roalfe and Damon Collins, creatives Mike Boles and Jerry Hollens, typographer/designer Lee Aldridge, photographer Nadav Kander.