Land Rover Gear Plastered in Mud

Land Rover’s range of outdoor clothing and camping gear is promoted in this print advertising campaign from United Arab Emirates, one of the campaigns shortlisted in the 2009 Dubai Lynx Awards in print and outdoor categories. Models wearing Land Rover hiking, camping and trail gear stand plastered in mud, carrying a pair of binoculars, a bag and flask, and a rope.

Land Rover Gear Binoculars


Land Rover Gear Bag and flask Land Rover Gear Rope

Credits

The Gear campaign was developed at Y&R, Dubai, UAE, by executive creative director Shahir Ahmed, creative director Komal Bedi Sohal, photographer Tejal Patni and illustrator Jomy Varghese.